Step Up Introduces New Brand Colours for 2021
Following a year of change and growth, Step Up is delighted to introduce our new brand colours for 2021.
The original Step Up shades of blue have been used since the Company was first established in 2013. Almost a decade on, we wanted the logo colours to be reflective of the how the business has evolved since our early days. The new colours represent how vibrant and dynamic we are as a Company while at the same time the shades still reflect and represent our core values.
Katrina MacVicar, Head of Operations & Director provides more insight into this.
“The overall design of the Company logo remains, however the new brand blue colours are shown on our logos “steps”. Everything evolves over time, and Step Up continues to adapt to new challenges, particularly through this pandemic. We have sourced new technology and systems in order to communicate with not only the people we support but in the digital world. So the timing just felt right for a refresh. The graduated steps will always be the key image in our logo as it represents the progress that those we support achieve, step by step. We could not be prouder to stand alongside and support them as they transition towards independent living. I feel that their journey, and the outcomes we deliver, are testament to that and is represented symbolically in our logo.”
This new change also coincides with our recent relocation to our new Head Office at Lock 9 Cottage, The Maltings, Falkirk, FK1 5BW which is an old converted cottage which you can read more about here.
